In this article, we’ll look at how Google Display Ads work, how much they cost, and some tips on how to get the most out of them.
What are Google Display Ads?
Google Display Ads are a type of online advertising that allows businesses to target potential customers based on their interests. With this type of advertising, you can create ads that appear on websites and apps related to your business. For example, if you own a travel company in Auckland, New Zealand, your ad could appear on a website about travel or on an app that helps people book flights and hotels.
Display ads are a great way to reach potential customers who might not be familiar with your brand. They’re also an excellent way to target people interested in what you have to offer. And because they’re so affordable, they’re a low-risk way to promote your business.
Why should you use Google Display Ads to target your audience?
There are several reasons why Google Display Ads is a good choice for targeting your audience. First, with Google’s powerful targeting options, you can be confident that your ads will land in front of the right people who will most likely convert. Second, these Ads are also inexpensive-which means low risk and high potential! And lastly, Google Display Ads is a very effective way to reach a large audience quickly.
So if you’re looking for a cost-effective way to boost your business, Google Display Ads should be at the top of your list. And there is no better place to start than with Nika Consulting Group Ltd. We are a Top Creative marketing Agency based in Auckland, and we have years of experience helping businesses grow with Google Display Ads.
How much do they cost, and what’s the return on investment (ROI)?
Google Display Ads is a very affordable way to target your audience. The cost of these ads depends on several factors, such as the size of your ad, the type of website or app where it will be displayed, and the amount of time you want your ad to run.
As for ROI, Google Display Ads is an effective way to reach potential customers and generate leads. In fact, businesses that use Google Display Ads see an average ROI of $2 for every $1 they spend. So that means if you spend $100 on Google Display Ads, you could see a return of $200.
How to get started with Google Display Ads
If you’re ready to start using Google Display Ads to target your audience, the first thing you need to do is create a Google Ads account. Once you’ve done that, you can create your first ad.
When creating your ad, you’ll need to choose a format, select the website or app where you want your ad to appear, and set your budget. You’ll also need to write your ad copy and design your ad.
Once your ad is created, it will go through a review process. First, Google will review your ad to make sure it meets her standards and guidelines. Once your ad is approved, it will start running on the Google Display Network.
Tips for creating effective Display Ads
Now that you know the basics of Google Display Ads, here are some tips to help you create compelling ads that will reach your target audience:
- Use high-quality images: Images are a vital part of any ad, and they should be high quality. Avoid using stock photos or pictures that are low resolution.
- Write persuasive copy: Your ad copy should be persuasive and convince people to take action. Use strong calls to action, such as “book now” or “learn more.”
- Target your audience: Google offers various targeting options, so make sure you target the right people with your ads. For example, you can target by location, age, gender, interests, etc.
- Test, test, test: Always test your ads before launching them. Try different versions of your ad to see what works best.
If you follow these tips, you will be able to create effective Google Display Ads that reach your target audience.
What are the most common sizes for responsive display advertisements?
Using the wrong dimension could result in low viewability for your responsive display advertisement. Google has two types of Display campaign ads, namely;
- Image ads: Static image ads are ads that show images you provide. They do not change or update, so the images you choose are the ones that will be shown.
- Responsive display ads: Google automatically generates these ads by pulling images and headlines from your website. Google will determine the image size and format that work best for each placement in the Google Display Network. Responsive display ads let Google take care of the creative testing and optimization so that you can focus on better ad performance.
Below are some examples of how google ads display will look on both mobile and computer with recommended dimensions
Get started today with Nika Consulting Group Ltd.
Google Display Ads is a cheap and effective way to reach potential customers and generate leads. With Google’s powerful targeting options, you can be confident that your ads will land in front of the right people who will most likely convert. So what are you waiting for? Get started today with Nika Consulting Group Ltd!
Contact us with a call on 0800114687 or visit our website at www.nikaconsulting.co.nz for more details, or email us at hello@nikaconsulting.co.nz
