Introduction

SEO simply means search engine optimisation. In simple words, the goal of SEO is to improve the visibility of your brand, products, or services when people search for products or services that relate to your business on Google, Yahoo, Bing, and other search engines. The level of your brand’s visibility directly corresponds with the level of attention it would have. In turn, the effect is more awareness and publicity from prospective and existing customers.

Google AdWords refers to the advertising service of Google that allows brands to display their ads on the result pages of Google. The ads can be at the top or bottom of a Google Search Engine Result Pages (SERPs). Using AdWords has been a helpful approach for new startups to acquire their first sets of customers online.

Their Modes of Operation

For SEO

Search engines like Bing and Google employ bots to run pages on the internet – the bots help gather information and details from the web pages and present them in an index. You would easily have a compiled list of web pages to get information about your searches. The algorithm helps to analyse the respective pages of the index, having considered hundreds of ranking signals and factors. As a result, there is an order in the arrangement of the search results pages.

It is essential to know that the estimation of the search bots for a website or web page helps determine the result the searcher would see. Several factors determine the kind of results the user would see. The significant factors are keywords and the quality of the content. Hence, you should optimise your content and website with these factors to rank high and be available in the top results.

For Google AdWords

Google AdWords works differently from SEO – although they share a common goal. Unlike bots and algorithms, Pay Per Click advertising is a driving force of its own. However, it is only effective to the degree of the smartness of the user. You must have your cut-out objectives before going ahead with Google AdWords. More sales may be too generic as it is better to be more specific when using online advertising.

A first-timer on your website may not patronise your brand. However, online advertising can help to breed and nurture trust with these sets of new customers. Hence, it is better to have specific objectives for using AdWords. Examples may include;

• Generating more sales
• Having more email sign-ups
• Lead generation
• Having more registrations
• Improving the awareness of the brand

You can have more than an objective to use AdWords. However, you may have to run multiple campaigns for each goal. You can reach out to Digital Marketing Agency Auckland to discuss your objectives.

Their Advantages

For SEO

Search Engine Optimisation is foundational in digital marketing because it can have a far-reaching implication on business owners and their brands. It is no doubt that there are over billions of searches people conduct every year. Statistics have further proven that a larger part of the searches is for commercial purposes – to get more information about products and services. Using SEO implies that you are trying to be up there with other competitors that may be big names.

Nevertheless, there has been the evolution of search results down the years such that searchers can have a direct answer that will keep them to a page rather than move to another website. You should employ knowledge panels and rich results to have heightened visibility and provide additional information about your products and services to your users from their search results.

SEO is fundamental to the holistic marketing ecosystem. You only need to know what your website users want and then implement the knowledge for your campaigns, websites, and across all your social media platforms. Just ensure you contact SEO Experts Auckland to get the desired results you want.

For Google AdWords

Google AdWords is an effective tool for online business. It offers several advantages, which have been appropriately discussed below. Follow closely.

• Precise Targeting

Without any controversy, Google has proven to be a platform that can reach a large audience at once, but it is better to be precise when using the ad. You can filter your audience using keywords, age, and geographical location. Also, you can select the time for the ads (many brands prefer to use the working hours of a week, 8 AM to 5 PM of Monday to Friday – the reason is that many brands are not open on weekends, and hence, responses may be slower).

For example, if you are a local business in Auckland, New Zealand, you can target your audience using this locality. You would be surprised to have more turnouts as people could have been previously ignorant about your services. Statistics have shown that over 50% of local searchers patronise the business. The implication is that you have an upper as a local business owner.

• Make payment for results

This advantage seems to be their most preferred choice for many people familiar with Google AdWords. You are only paying for the number of clicks on your ads and not the impressions. Hence, that is the idea of the Pay Per Click (PPC) structure. As a result, you can save money to do other necessary things your business may need.

• Focus on targeted devices

Since 2013, there has been a new update using Google AdWords. Businesses can now target specific kinds of devices on which their ads will be displayed. The possibly targeted options can include desktops, mobile devices, and tablets. In addition, you can even filter down to choose iPhones over windows.

NB: it is advisable that you carry out proper analysis before concluding to restrict your ads to specific devices.

• Tracking your performance

While using Google AdWords, you can monitor the performance of your ads. This means that you can know the number of users who have clicked your ad and other impressions your ads have. You can also see the number of users that have taken desired actions like placing orders after visiting your website.

The best way to know if Google AdWords would work for you is to try it out. You should reach out to Google AdWords Specialist Auckland if your business is located in Auckland. Businesses are said to make at least $2 on every $1 they spend on AdWords. It is an excellent opportunity you should take advantage of.

Which should I use for my business – SEO or AdWords?

By now, you should know that both AdWords and SEO will improve your business and get it to prospective customers. SEO helps rank your website well via your content on the internet. Ads help focus on the targeted audience through a keyword to promote your content and website.

Choosing the better one may be difficult as they have their respective specificity. The truth remains that you need them both to have a strong and reliable digital presence. More so, most top companies employ both means to push their business forward. Hence, you should combine both.

The correlation between SEO and AdWords

As much as these two are unique and specific in their roles, they can also be complimentary. SEO management pays attention to your website to make it appealing to customers. Also, it focuses on creating engaging content for the customer’s needs the layout and design of your website – the goal is to create an easy-to-navigate and user-friendly website for customers.

Google Adwords helps for visibility using important keywords. The implication is that you can see tangible results of your Ads before SEO ranks your website well or even build a reputation for people to check it out. Nevertheless, both can be combined to form a strong force. There is no better way to maximise SERP.

If you consult a good Creative Marketing Agency Auckland, they can use SEO and Google Ads for your brand. If your brand can track its organic traffic and ranking, you can use Ads to increase visibility and drive more traffic to be on the top result. You can also know customers’ responses to specific keywords with Google Ads. You can then prioritise such keywords and enjoy their high conversion rates.

In conclusion, you can use the keyword data from SEO efforts to know the ideal opportunities for Ads. The more keywords with high search results, the better to put your company out there.

What to do

Take advantage of SEO and Google AdWords for your business. Since you already understand their distinctive roles, you can combine them with a strong web presence. You can reach Nika Consulting Group Ltd for all the information and assistance you need.

Contact us with a call on 0800114687 or visit our website at www.nikaconsulting.co.nz for more details, or email us at hello@nikaconsulting.co.nz.